Baxter of California
Cutting edge for its time, it started with a single product: Super Shape, a men’s skin conditioner that offered protection from the sun and sea. This gender-specific breakthrough was no gimmick.
Suddenly, guys got grooming. In the years since then, Baxter of California pioneered a comprehensive range of products tailored to a man’s needs. Years of research by their experts proved that all skin is not created equal.
Their approach is science plus nature, built from the ground up in California. They may be old school in concept, but we’re high-tech in practice.
Bottom line: Finley’s dry skin began a revolution. Baxter’s legacy meets advanced research: this is the evolution of men’s grooming.